Face it. Whether you are a multi-national or have a small or medium-sized business, getting onto Google’s page one is what it’s all about.
In fact, it is estimated that as much as 50% of clicks are on the first three results.
You have two choices. You can go to the trouble of buying an ad from Google on a pay-per-click basis. Or you can put your site in the number one position and get all that traffic for free.
If your choice is the latter, we can help you with a free examination and health-check of your site. This will look at any structural issues or areas for improvement including backlinking, site speed, and duplicate content.
Firstly, here are some quick-fire tips for better results.
Getting on to the first page
While working some of Britain’s biggest B2B publishing houses we have built and put pages into those all-important top ranking spots. Additionally, we have reversed one of Google’s infamous manual actions.
But these days it is harder than ever to get onto the first page.
The algorithm that governs how Google ranks pages is harder than ever to manipulate. One positive result of this is Google rewards good content.
However, the downside is you can fall into the bad bucket without even knowing about it.
On-page optimisation will at least get you to the races. Each page should be geared up to a keyword phrase or term you want to rank for.
This should be in the meta description, meta title, and headline. Also, the phrase, or semantic variations of it, should be in the first 100 words.
Semantic keywords are, in essence, other words for the same term.
One easy to way to find them is by entering the phrase into Google. At the bottom will be a list of alternative search phrases.
Additionally look to add in H2 sub-headings using some of these semantic phrases.
There are plenty of other on-page elements to add, like Schema, multimedia, and length. All of these can help rank you better.
But the main thing is letting Google know what your page is about.
Backlink or publish and pray
Getting other sites to link to your content is one of the bigger challenges in SEO.
Links from other sites is one of the most important ranking factors for Google. But we would go further and say it is crucial.
Relevant high-quality backlinks will turbo-charge you to an unassailable advantage.
The process of gaining backlinks is outside the scope of this article. But they will not come from simply posting content.
However, in today’s world, producing content and hoping people find and link to it is known as “the publish and pray” technique.
These days backlinks need to be acquired through a deliberate strategy based around editorial content.
At the same time, you have a backup. Electro Content has a network devoted to the renewable energy sector.
This means we can guarantee backlinks that will pull you up the rankings.
Are you scratching your head and wondering why you aren’t featuring higher in Google’s rankings?
If so, get in touch via the form below for a free SEO health-check of your site. Alternatively, go here for more information on our services.