Content marketing distribution
You have spent time putting together an article, an infographic or some multimedia.
You’ve put the main picture in place. Written the headline. Put the meta tags in. And you hit publish.
Job done, right?
Wrong. Unless you’re Forbes or dailymail.co.uk, there is so much more to do.
Closing your laptop at this point is the equivalent to singing in front of the mirror and expecting a number one hit record.
Pareto’s Law applied to article promotion
Publishing content and just waiting for traffic is better known as the ‘Publish and Pray’ technique.
Using Pareto’s Law, we would argue that if your aim is to get as many eyeballs on your article as possible as much at 80% of the job lies ahead.
This means promoting your post through the social networks, such as Twitter, Facebook, and LinkedIn. As well as other Q&A-based channels like Reddit and Quora.
People need to know your content is there. And with 5 million posts published every day you have to fight to be heard.
Creating a list or social media following
The best way to distribute your content is to create your own network. Thousands of followers can remove the reliance on Google for traffic. It can also mean a loyal list of customers who are fully-engaged with your company.
I have built groups and followings with thousands of people during our time in publishing and content marketing. Moreover, we’ve managed to do it with relatively little effort using automation tools.
Lets face it, there is too much going on to spend your life putting out tweets or LinkedIn updates.
Lastly, the best way to drive website impressions is through an email list. Like social media followings, these are relatively easy to build. But they do require time and perseverance to grow.
However, once in place an email list and newsletter can be far more effective in driving sales traffic than Facebook or Twitter.
Better still, unlike Facebook or Twitter data, the list is yours for keeps.
Do you need help with creating social media followings, email lists or distribution? If so get in touch with us via the form below.