Sometimes it’s simply a more economical decision to bring in outside expertise.
Hiring an SEO and content consultant is a perfect example of this.
Let say you have a great product, a solid story, and a well-designed site with a fancy WordPress widget.
And despite you or your team spending valuable time putting content together or posting tweets, which seem to disappear into Twitter.
No one is visiting it.
Unfortunately, Google Analytics isn’t lying about the numbers.
Because your site is coming in on page 4 in the search results.
While your competitors are on page 1. They are getting business and saving money on Google Adwords.
Page 4 is no good because hardly anyone goes beyond page 1. Do you?
Who wants great content on page 1?
But it doesn’t have to be this way.
You need a bespoke solution, rather than get a standard digital marketing specialist up to speed on your sector.
The keywords and phrases its companies need to rank for, and how to rank for them.
Someone who has put sites on page 1 for competitive keyword terms.
Maybe you’re in wind and want someone who knows what DFIG and PMG means. Or what wind turbines use a jacket foundation.
Or content ideas for posts that will be shared to the right LinkedIn groups.
Then there is social media.
Still stuck on less than 1000 Twitter followers? We can add serious numbers of real and relevant people.
Electro Content can do this because we use ex-journalists who have written extensively about the renewable energy sector.
Who have built website readerships, email lists, and social followings.
And even if you have an in-house team, we work with them to revitalise online output.
Backlinking and outreach
Then there’s backlinking from other relevant sites. And no one gets onto page 1 without backlinks.
But with us, you have access to our dedicated to energy and clean tech site network.
That means that even in the unlikely event no one will link to your content, you are guaranteed backlinks when you work with us.
The only content marketing and SEO consultancy dedicated to the renewables sector
Imagine, ranking above your competitors with articles and posts your customers read avidly.
Electro Content will get your content right, get it in front of the right people, and make you competitive in the search results.
If that would work for you, get in touch for a free online marketing strategy review.