What we do – Content Strategy
Take a complete view of the content marketing workflow.
This includes driving what topics to write about, coordinating writers, and working with designers, or marketers. Making sure the content is promotable, has SEO value, reaches the ideal customer, and is in line with the company’s marketing strategy.
This pulls together the following disciplines.
Experienced in writing about energy-related subjects. This includes whitepapers, blogs, static site content, email or newsletter copy, or epic 5000-word features.
Designing and creating easy-to-understand and shareable infographics with a clear narrative.
Distribution and Amplification
Sharing content across a number of platforms. This includes social media, influencers, web site managers for backlinking. No story is complete unless it is promoted to its maximum potential.
Why you should be talking to us
Sometimes it’s simply a better and more economical decision to bring in outside expertise. Hiring an SEO and content strategy consultant is a perfect example of this.
You have a great product, a solid story, and a well-designed site with a fancy WordPress widget.
And despite you and your team spending valuable time writing blogs and posting tweets, they seem to disappear into the millions of pages that are generated each day.
Google Analytics backs this up. You are not getting any traffic.
Simply, your site is coming in on page 4 in the search results and your competitors are on page 1. They are getting business, traffic and custom. All the while they saving money on Google Adwords.
Page 4 is irrelevant. Hardly anyone goes beyond page 1. Do you?
Getting ranked by Google
But it doesn’t have to be this way.
You need a bespoke solution, as opposed to bringing in an everyday digital marketing specialist or copywriter up to speed on your sector.
This requires the keywords and phrases its companies need to rank for, and how to rank for them.
Handled by someone who has put sites on page 1 for competitive keyword terms.
Above all, you need interesting and informative articles that are at least as good as what you’d find in the trade press.
Social media and building followers
Maybe you’re in wind and want someone who knows what DFIG and PMG means. Or what wind turbines use a jacket foundation.
Or content ideas for posts that will be shared to the right LinkedIn groups.
Then there is social media.
Still stuck on less than 1000 Twitter followers? We can add serious numbers of real and relevant energy-related people.
Electro Content can do this because we use ex-journalists who have written extensively about the renewable energy sector.
Who have built website readerships, email lists, and social followings.
And even if you have an in-house team, we work with them to revitalise online output.
Backlinking and outreach
Then there are links from other relevant sites. And no one gets onto page 1 without backlinks.
But with us, you have access to our dedicated energy and cleantech site network.
That means that even in the unlikely event no one will link to your content, you are guaranteed backlinks when you work with us.
The only content marketing and SEO consultancy dedicated to the renewables sector
Imagine, ranking above your competitors with articles and posts your customers read avidly.
Electro Content will get your content right, get it in front of the right people, and make you competitive in the search results.
If that would work for you, get in touch for a free online marketing strategy review.