This is likely to be a short post.
I’ve just spent the best part of an afternoon setting up Web 2.0s and, the most awkward part, linking them all together.
Yes, this post is about using IFTTT – commonly known as ‘If This Then That’.
IFTTT allows you to connect your main site to your social profiles and autopost on them.
The aim is to connect up sites via a number of trigger actions. For example, when the Electrocontent Tumblr blog publishes a post, a summary of it will automatically go up on the Electrocontent Blogger site.
Building a strong social network – Facebook page, Twitter, Tumblr, Medium, Pinterest, et al – gives your site greater legitimacy in Google’s eyes.
It can also provide an outlet for your own content while taking the strain out of updating your social profiles.
Duplicate content woes
The ultimate trigger is a post like this one. It goes to the Electrocontent.com RSS and then a number of interesting things happen.
In this example, a summary post is published on Tumblr. This triggers a similar post on Blogger and so on.
The question is, what about duplicate content?
As long as your site is connected and affiliated with the Web2.0s. The canonical reference should show the post as originating with the main site.
Linking a post on Tumblr is no different than flagging a post on LinkedIn, right?
This makes it all the more important to build in links to your social properties.
Anyhow, go if you want to see a list of Electrocontent’s Web2.0s…
Ultimately, I see this post growing over time.
Just to reiterate, social proof becoming an increasingly important part of SEO. So having a number of external web and social properties can only help your site.
Where this approach differs in many ways is that people set up Web2.0s on Blogger etc and then get tired having to manually update them. So they end up being forgotten about and orphaned.
This approach does away with that.
It’s simply flagging things up
IFTTT is an excellent way to syndicate our content. Especially when those properties get their own followings.
In Google’s eyes, it might be different. It depends on how much of it you show.
However, if you look around the web you’ll find this sort of approach abounds. But generally, it seems that Google knows what is the right post when it comes to indexing content.
Grey hat or black…
Where this all gets quite interesting is if you create separate networks that are not directly connected with your main site .
But link through to your social sites.
This can then be used to build backlinks to your Web2.0s, which in turn funnel link juice back into the main site.
Tiered linkbuilding in other words.
Basically, if you find a way to pump links at the second group of sites, they can then link to your social profiles. The power passed on will eventually find its way through to your site.
Keeping these links on a separate set of social sites, insulates your site from Google when Google finds out.
Ok it’s a bit black hat, or at least grey. Not for the fainthearted in other words.
There are ways to do it. Personally, I’d be very nervous at firing thousands of links around in this way. There is software that can do the job but get it wrong and you could be penalised, or worse, delisted from the search results.