Electro Content is headed up James Quilter, a former marketing and energy journalist.
During his career, James has written for publications like Marketing magazine, Brand Republic and Windpower Monthly covering sectors such as retail, automotive and financial services.
He has interviewed people as diverse as the Sir Terry Leahy the former Tesco chief executive, to the man behind the Crazy Frog phone tune.
Now based in both London and Buckinghamshire, he launched Electro Content Marketing because the media landscape has changed substantially over the last 10 years.
There is a need for specialists in specific sectors, like energy, which have their own terms and requirements.
Digital marketing for energy companies
Way back in the 2000s, any business looking to generate PR or cut-through had to get into their main trade magazine.
This would be either via editorial or advertising.
Simply put, people consume media differently now.
And publishers have had to change. One consequence is B2B magazine are thinner. Much thinner.
Consequently, editorial teams have also been badly hit. So persuading them to publish an in-depth story is increasingly challenging.
So what do you if you’re a company looking to engage with a B2B audience?
Well, if you’re on the ball, you would produce your own content.
Some are doing it. Some successfully, others less so.
In a way, everyone has to be a publisher now. And that doesn’t just mean writing editorial content but understanding how to take it to a wider readership.
Writing your own energy articles the way forward
Many trade magazines have closed down or been consolidated. Literally, thousands of blogs and online magazines have sprung up in their place.
Many of them put together by companies generating their own stories.
But this brings its own challenges.
While users are happy to view company or brand-produced content such as an article or post.
They are not prepared to tolerate brochure copy.
In short, your content needs to be as good as something they would have read in one of those trade magazines.
To do this it is more advantageous for companies to bring in somebody who has expertise in this area rather than attempt to write the copy themselves.
And it is not just writing.
There are many content producers out there that would say all you have to do is write the post and Google will do the rest for you.
If only that were the case.
Writing or producing the content is only part of the challenge.
Articles need to be targeted around keywords and optimised for search engines like Google or Bing. And, probably most importantly, they need to be distributed to influencers.
A site also needs to be structured for search engines. And then there is backlinking, which is essential for any side looking to rank on the first page of Google for all but the most obscure keywords.
What do you want?
Do you want to produce top quality editorial quality content on your site, that the search engines will love?
If so, get in touch.
We would be happy to do a free review current SEO and content strategy, including site optimisation, building a newsletter mailing list, and possible content marketing ideas.